It is easy to be skeptical of change, but we’re optimistic about this fresh start under the OM System name. “We build uniquely compact and dependable imaging systems with creator-centric innovations that allow you always to be ready to capture those once-in-a-lifetime moments. “We are passionate about providing creators with the tools necessary to fight time, outsmart the odds, and break free to go on your adventures sunshine, rain, or snow,” said the company of its new branding. ![]() ![]() And all the while, the new name remains true to the heritage of the brand, dating back to the legendary line of OM 35mm film cameras and the pioneering OM-D digital cameras that helped transform the market into a mirrorless one.
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